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Moana star Auli’i Cravalho Encourages Families to Be Counted in the U.S. Census

A read-along with the Disney star reminds families of the importance of counting their children in the 2020 Census


On August 27, 2020, actress Auli’i Cravalho, star of the animated Disney film Moana, participated in a read-along of WE COUNT! A Census Counting Book for Kids, (and the Grownups That Love Them), an interactive book aimed at reminding families of the importance of completing the 2020 Census — and especially counting their children.

The WE COUNT! book and the online reading were supported in part by Carnegie Corporation of New York. According to the Corporation’s Geri Mannion and Ambika Kapur, the 2010 census missed as many as two million children under the age of five — the biggest undercount in a half-century — and many undercounted communities have been living with the impact on health insurance, food stamps, special education, Head Start preschools, and more, ever since. The Corporation has been focused on improving those numbers by supporting the publication of WE COUNT! and by helping to establish the Funders Census Initiative, which raised money to aid in a fair and accurate count.

The WE COUNT! book, as well as the accompanying animated story and program, were published and produced by Simply Put, a nonprofit organization that creates commercial-quality media for (and with) families in diverse, marginalized communities who rarely see their stories, strengths, or even faces reflected in traditional media. The read-along was also created with support from Civic Nation, a nonprofit that uses organization, engagement, and public awareness to address some of our nation's most pressing challenges, as well as the American Library Association (ALA), the foremost national organization providing resources to inspire library and information professionals to transform their communities through essential programs and services.

Watch the family-friendly read-along with Auli’i below!