Soundscapes: The Evolution and Challenges of National Public RadioDownload
Carnegie Results examines the history of National Public Radio (NPR), which has since its launch in 1971, aimed to be both innovative in terms of its programming and aggressive in disseminating content. NPR's combination of editorial consistency and rigorous revenue management have helped the organization hold its own against commercial and noncommercial competitors as well as the Internet and television. This issue traces the foundation's support for public radio beginning with a grant to the National Advisory Council on Radio in Education in the late 1920s.
Citation: Klopper, Hal, Soundscapes: The Evolution and Challenges of National Public Radio (Carnegie Corporation of New York, 2006)