James Murdock: Building the New Carnegie.org, Part 2 — Our Process

 

Our goal in relaunching Carnegie Corporation of New York’s website, as I described in a blog last week, is to showcase the work of our grantees and, in so doing, illustrate our grantmaking strategy. The Corporation’s Communications team didn’t make that decision in a vacuum.

Throughout the redesign, we sought input from program officers and other key stakeholders in one-on-one conversations as well as during regularly scheduled meetings of a website advisory group. We also surveyed grantees directly. These conversations were just the beginning of an ongoing discussion that only deepened after we identified the two web development teams who partnered with us on the journey.

The Team

Blenderbox, based in Brooklyn, designed and coded our overall website, www.carnegie.org, which contains top-level information about the Corporation’s programs, history, grants listings, and news articles.

 

Phase2 Technology, based in Alexandria, Va., built a tool called Fable that allows us to publish multimedia-enhanced narratives directly into our website, going deep on a single subject such as the Opportunity Equation (the Corporation’s work in advancing math and science education).

Phase2 also built FieldNotes, a tool our program officers can use to publish brief reports, photos, and videos into our website from their smartphones while meeting with grantees in the field.

 

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